GDPR is coming soon and you may be one of many people who are scrambling to examine the way your business operates in order to make sure that your business doesn’t become a victim to the regulations’ implementation. While we haven’t yet undertaken a compliance project or initiative, any future project within our organization will probably include some aspect of GDPR compliance. It could involve instructing employees on how to manage their personal data in compliance with the regulations, or simply making sure they are aware of what information is necessary for certain tasks , such as surveys for marketing.
The essentials of GDPR
The most significant differentiator in the GDPR (and other privacy laws) is that it does not apply to personal data like email addresses or phone numbers. The new Regulation is also a regulation for any type of identification required by an EU citizen, such as usernames on websites. this covers business-related information that companies collect in relation to the conduct of employees during their employment, as well as things like IP Addresses which could identify individuals when they go online seeking out relevant content specifically for them.
Second thirdly, the General Data Protection Regulation (GDPR) removes any option of opting out. In order to apply strict interpretations, and demand consent from an EU citizen’s information without his active consent to it being utilized for specific purposes, in addition, those mentioned at time of supply such as marketing offers the company must ask him specifically if he consents or not. It is not possible to assume anything about silence nor pre-checked boxes but only requires a clear consent from the individual. The law known as “General Data Protection Regulations” defines how companies are required to handle the data of their customers when collecting them.
Without consent your consent, the actions you want to do with data won’t be feasible. It is important to ensure that any third party and all individuals in contact lists with your company have full understanding of what’s happening to their personal data prior to giving the information.
The GDPR’s new laws will require businesses to get consent from their customers before they can use their personal data. There are two different ways that businesses can legally collect information. These are button generation and auto-generation of emails. This could be used as a way to assist B2C actions, and will most likely cover the entire business-to-buyer activity (BTA).
Marketers are legally entitled to make use of personal information using the “legitimate interest” process. Only exceptions are where the interests of users exceed those affected by the actions they take. This is logical given how many people are cold-called and emailed at work without prior notice.
Steps to Compliance
You must be aware of how your business handles personal information in order to ensure compliance. This will help ensure the accuracy of your data and help prevent any potential problems when processing information about customers.
Everyone wants to be able to trust our data. We are excited about the GDPR legislation, which was approved just this week! It requires you to appoint an individual who is a Data Protection Officer (DPO). This individual will ensure compliance by your company with the law. They will also be your central contact if you need advice or assistance from supervisory authorities such as HSE-ICO.
For more information, click GDPR training
Providing your team members with enough instruction on the new GDPR will prevent any possible breaches, so don’t ignore this important step. Although data protection may seem boring and dry however, it could change the course of future when employees will need to be educated about privacy laws.